Abstract Concept Stores

I've shopped in boutiques for so long that I am at a bewildered loss when I try to shop at a department store. There's no problem as long as I'm looking for cosmetics, handbags, or shoes. But trying to find some sort of clothing is another tale. Since when are departments called Individuality or Sophistication or other similarly abstract concepts? Truthfully, I'm all for creativity. I don't mind the crazy color names (Passionate Plum, anyone?) or the ever changing PC renaming of everything. But really, what if I want a raincoat that is both sophisticated and representative of my individuality?